FLORENCE-FIRESTONE CUSTOM HOME BUILDER & GENERAL CONTRACTOR
Built With Intention. Close-Knit Blocks, Room To Grow.
FLORENCE-FIRESTONE HOMES ARE BUILT DIFFERENTLY
Heart Construction is a general contractor serving Florence-Firestone, specializing in custom homes, full renovations, and ADUs and additions for older flat-lot bungalows. We work with homeowners, architects, engineers and designers through organized pre-construction, transparent budgeting and steady execution, so every family decision is made with clear numbers in hand.
Here, you work with the County.
Florence-Firestone is unincorporated, so Los Angeles County Public Works issues permits and plan check through EPIC-LA, not LADBS. Regional Planning reviews zoning first where required. We map that two-step path for you at the start, so nothing about the process stays a mystery.
A Community Standards District applies on top of base zoning, lots near the Slauson, Florence and Firestone stations carry transit-oriented rezoning, and small lots face minimum size and width rules. A feasibility review before design keeps the sequence honest.
We guide each step, including surveying existing conditions early, so decisions feel informed, not reactive.
Our work here includes ADUs and garage conversions, full remodels of older bungalows, and duplexes on transit-zoned lots, and we bring the same structure and discipline we apply across the South LA and every project in Los Angeles.
RECENT PROJECTS
-
![Malibu Pier home interior featuring a warm modern living space with built-in seating, layered textures, custom wood furniture, and an open layout flowing into a minimalist kitchen, showcasing Heart Construction’s intentional coastal design.]()
MALIBU PIER
-
![Pacific Palisades ocean-view backyard with custom pool, palm trees, lounge seating, and manicured lawn overlooking the Pacific coastline.]()
MALIBU
-
![Marina del Rey home interior with warm modern design featuring a natural wood dining table, sculptural pendant lighting, plaster walls, and an open kitchen with custom cabinetry, showcasing Heart Construction’s intentional coastal craftsmanship.]()
MARINA DEL REY
-
![Open-concept living room in a Hollywood Hills home remodel with folding glass walls, custom built-ins, soft neutral furnishings, and seamless indoor-outdoor flow overlooking canyon views, showcasing Heart Construction’s warm modern design.]()
HOLLYWOOD HILLS
-
![Pacific Palisades luxury bathroom with freestanding soaking tub, marble walk-in shower, herringbone tile walls, and sculptural glass chandelier framed by natural light and greenery views.]()
BRENTWOOD
-
![Pacific Palisades modern custom home with smooth stucco façade, black-framed windows, vertical wood garage door, and drought-tolerant landscaping.]()
MAR VISTA
OUR REMODELING SERVICES
At Heart Construction, we specialize in creating thoughtfully designed homes that reflect the way you live. From custom ground-up builds to full-scale renovations and refined living spaces, we guide every project with craftsmanship, clarity and care for homeowners in Gramercy Park, Florence, Green Meadows and beyond.
OUR CONSTRUCTION COMPANY FLORENCE-FIRESTONE PROCESS
PLAN
First a Strategic Visioning Session: A conversation about your goals, budget and timeline, and a frank read on what your site will allow. Complimentary.
TEAM
Second we assemble the architect, structural and geotechnical engineers, civil engineer, biologist and designers your project needs — matched to your style and site's constraints.
CALL
Third a Professional Services Agreement and a small retainer begin feasibility, permitting strategy, design coordination and line-by-line budgeting.
PERMITS
We assemble and file the complete CDP and building-permit package, coordinate Fire and Environmental Health reviews, and lock scope, finishes and schedule before groundbreaking.
CONSTRUCTION
Milestone-based build. Change orders are priced and approved in writing before work begins. You get a weekly update every week — progress, decisions needed, what's next.
CLOSEOUT
Finally Walkthrough with Final inspections, punch list, documentation and warranty handover. Payments are tied to completed milestones, never arbitrary percentages.
After you contact us, Within one business day, Asaf will call to understand your property and goals. If it's a fit, we schedule a site visit. There's no obligation and no pressure — just a clear picture of what's possible.
What to Know Before
You Build in Florence-Firestone
Pace here is set by county zoning clearance and plan check at Los Angeles County Public Works. Routine permits run 3–6 months; projects needing Regional Planning clearances run 6–12 months. Construction of a custom home takes 10–16 months. Permits are filed through EPIC-LA, and we handle that submittal sequence for you. The lever that protects your schedule most is a feasibility review that settles zoning before design begins.
What It Costs
Costs here follow scope on older housing — updating old systems and bringing unpermitted work up to code — not land or hillside engineering. Custom homes typically run $500–$750+ per sq ft; whole-home renovations $325–$600+ per sq ft; detached ADUs $250,000–$450,000+; pools $120,000–$300,000+. Soft costs — design, surveys and zoning studies, permits — are additional. You receive a line-by-line budget before construction begins.
Permits & Local Rules
Los Angeles County Public Works issues permits through EPIC-LA, and Regional Planning clearance comes first where zoning approval is needed. The Florence-Firestone Community Standards District applies to the whole community, and the Transit Oriented District Specific Plan rezoned lots near the Slauson, Florence and Firestone stations. Undersized lots can need a variance. We sequence all of this from feasibility, so design decisions are made with the constraints known.
Where We Build in Florence-Firestone
Firestone Park, Nadeau, Graham — flat, dense blocks of older homes around Roosevelt Park and Mary McLeod Bethune Park. Station-area lots near Slauson, Florence and Firestone fall under transit zoning with different density rules and review, while interior blocks like Firestone Park follow base zoning and the Community Standards District. Not sure which rules apply to your parcel? A feasibility review answers that in two to four weeks.
Meet the Builders Behind Your Project
Asaf Bar-Hen — Co-Founder & Developer Asaf leads design and development from concept to completion. His background spans 15 years in hospitality design, seven years in renewable energy and energy-efficient building, and real-estate work across the U.S., Asia and Central America. He leads every first call and brings a sustainability lens to each project, from energy-efficient design to fire-resilient construction.
Jason Aizenberg — Co-Founder Jason runs the operational side of every project — permits, design meetings, scheduling, subcontractor coordination and site logistics. Clients describe him as the person who "managed everything so we could focus on our family.”
California Contractors State License Board #1146456 — Class B General Building Contractor. Verify on CSLB ↗
25+ years of combined experience across high-end residential construction in Los Angeles
Frequently Asked Questions
About Renovation in Florence-Firestone
County or LADBS permit here?
Because Florence-Firestone is unincorporated, permits go through Los Angeles County Public Works via EPIC-LA, not LADBS. Check with Regional Planning first; if your plans need zoning approval, a base application is filed in EPIC-LA before building permits. The Community Standards District also applies to street-visible changes. We handle the sequence.
How long does county review take?
Routine permits typically take 3–6 months; projects needing Regional Planning clearances take 6–12 months. What slows things down is zoning questions found late, such as lot size or a variance. A feasibility review before design settles those early, so plan check starts clean.
Cost to build a home here?
Custom homes typically run $500–$750+ per sq ft. Costs rise with older systems to replace and unpermitted work to bring up to code. Soft costs are additional. You receive a line-by-line budget before construction begins.
Does my lot qualify for an ADU?
It depends on lot size, zoning and the overlays on top of it. An RLM-2 lot needs 5,000 sq ft and 50 ft of width unless a variance is granted, and transit rezoning near the stations changes what is allowed. We check this first and flag unpermitted rear units in your scope. See what your property supports for more.
Are you licensed and insured?
Yes. Heart Construction holds California Contractors State License Board license #1146456 and is bonded and insured for large-scale residential construction, major remodels and structural work. You can verify the license on the CSLB website.
Guides for Florence-Firestone homeowners:
- ADU Cost Los Angeles
- Cost to Build a Custom Home in Los Angeles (2026)
- Custom Home vs Remodel vs Rebuild in Los Angeles
Nearby areas we serve: Gramercy Park · Florence · Green Meadows · Exposition Park · Harvard Park · Chesterfield Square
Region: All South LA communities we serve · Everywhere we build